

Why Your Expensive Skincare Product Is Not Working—and What You Can Do About It
A few years ago, I worked in a retail pharmacy—a fancy one with an aisle dedicated solely to luxury skincare products. Picture shimmering...
Susan Amaral
Dec 2, 20243 min read
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Skin Care and Health Risks: A tale about separating facts from alarmism
Today, I want to start with a brief anecdote from my daily life. Like many of you, dear readers, I also struggle with adult acne. During...
Susan Amaral
Nov 19, 20244 min read
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Olympic Goddesses: Unveiling the Golden Opportunity for Cosmetic Brands
Every four years, a ritual repeats itself: the TV stays on all the time, following as many sports as possible, cheering and celebrating...
Susan Amaral
Jul 31, 20243 min read
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The Rise of Niacinamide: Your Guide to Skincare’s Favorite Ingredient
In recent years, niacinamide has become a favorite active ingredient in cosmetic products. You will find it in serums, often paired with...
Susan Amaral
May 20, 20243 min read
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What kind of "affair" do you have with Regulatory?
I think for most people when we talk about "Regulatory affairs (RA)", there is an immediate eye roll and the thought is: boring job! I...
Susan Amaral
Apr 8, 20244 min read
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Beauty Placebo
Imagine your favorite lipstick or anti-aging product. Now picture removing the satisfying click of the pump, the shiny pendant with the...
Susan Amaral
Mar 19, 20244 min read
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Clinical over clean? A comment on McKinsey’s latest "Future of Wellness" research
In this week's article, I have decided to deviate slightly from my usual approach, drawing inspiration from a McKinsey & Company report...
Susan Amaral
Mar 5, 20243 min read
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Sunshine, Sunscreen, or Shade - What is Optimal for Our Skin?
In the eternal debate over sun exposure and skin protection, the question of what's truly best for our health remains a topic of...
Susan Amaral
Feb 26, 20245 min read
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Equilibrium Reflected: Unveiling Skin's Role as the Mirror of Health
I'm currently in my exam month here at the University of Piemonte Orientale through the EMOTION Master's program, and over the past week,...
Susan Amaral
Feb 17, 20244 min read
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Beyond the Packaging: Exploring Sustainable Beauty Practices
When considering sustainability in cosmetics, we often focus on packaging, right? But while this is crucial—using low-impact, reusable...
Susan Amaral
Feb 10, 20242 min read
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